This video represents women in a positive way. The representation of the women in this video is more relatable to the target audience than in mainstream media such as magazines that feature models which are extremely glamoured up and photoshopped. I think this is significant because the audience will be able to relate to the women in the video. This is more accurate to society and therefore it will appeal to more of the population. The women starring in the video are not all slim, young models and therefore disagreeing with the common representation in media forms such as women's magazines targeted at the same audience.
By the use of snappy, witty slogans the advert relates with the audience and builds a connection with them. This way the target audience will feel more invited to engage with the stereotype that is portrayed in the video. The cultural references in the video relate to this common conception of the population. As a lot of women in the targeted age range in the population, around 20+, are overweight or trying to be healthy this ensures the video will appeal to them. Enjoying exercise is the main theme of the video and therefore if the women that are being targeted are also trying to stay fit this video may encourage them to do so.
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