Research Analysis

Research Analysis

My research has helped me work on my pre-production in a variety of ways. The main feature I needed inspiration for was the layout of the magazine. I chose to base my magazine layout on the magazines I had researched as it provided me with adequate information on what audiences like. As I wanted to target a an audience within the socio economic groups C1 and B. My research on filmmaker magazine provided me with ideas of what different varieties of audiences like, for example a more neutral layout is preferred for a higher class audience. The main image was a struggle to replicate in my magazine covers as most of the films being showcased on the front of these magazines were extremely high budget, famous blockbuster films. I had to improvise on the main image and hint at what the film could be about with the colour scheme, appearance of the main image and the cover lines. The language used in the cover lines would also tell the audience about the film. I struggled to create short and snappy, yet informative cover lines. I wanted them to inform the audience about the film and the content of the magazine but also not take up too much space and aim to invite the reader.

The data I got from my survey also helped me as I found out what the audience I am aiming at liked in a magazine and what they were interested in film. By asking the participants' age and a variety of questions about how much they are willing to spend on films I could take from this what socio economic grouping the audience will fit into. I can also find out how much the focussed audience enjoy films and how interested there are in them. I based my idea for my magazine covers mainly off Empire magazine. I used this magazine brand as I felt it portrays the showcased film the most clear out of the magazines I had studied. I also felt the information and colour schemes were all interlinked and I felt these were the most effective in persuading me to read the inside content. I also thought the imagery for these magazines could be simplified but still portray the same message. From researching these magazines and comparing what I had done to them I could find imperfections in my work and correct them. A deeper analysis of the magazines allowed me to pick out conventions in the main image as well as the cover lines and masthead. An example of this would be the main image in my first magazine cover, I took this image basing my ideas off magazines I researched. When shooting the image I had to take into account everything down to the stance and the facial expression of the subject. Many images were taken and the final one was the best out of the bunch.