Wednesday 22 October 2014

Survey Data Analysis

Survey Data Analysis

Q1 - How old are you?

All of the participants of my survey were in my media class, this meant the results for this question would be the same as the age range doesn't exceed the boundaries of the question. In the future I may need to gather more results so I can depict what effect age has on the later questions. This question could also give me an idea of what socio-economic group the audience would be in and what that specific group likes. This means I can play to the strengths and focus on the most popular elements of film when producing my magazine.

Q2 - What is your preferred genre of film?

Each response was different for this question as people have varied opinions on their favourite genre of film. I think this is significant as it allows me to include a range of different films in my magazine. The problem I have with the amount of responses is I don't know which is the most popular genre so I don't know which to focus on when producing my magazine.

Q3 - How many times a month do you visit the cinema on average?

The responses for this question were varied. 66% of participants answered 1-3 and the other third told me they visited the cinema 0 times a month. This could give me an idea of how popular the cinema is and how I should focus on the aspect of cinema when producing my magazine.

Q4 - How many movies do you watch per week?

100% of people told me they watched from 1-3 films a week. This tells me people prefer to watch films at home rather than the cinema. This could mean including aspects of home cinema in my magazine as people may be more interested in this.

Q5 - What is your favourite film?

This question is to purely involve the reader in the questionnaire, inviting them to proceed. By including a personal response this gives me the option to include specialist films. The only problem with this is I don't have enough responses in order to find out if people have the same taste in films.

Q6 - On a scale from 1 to 10 (10 being the most) how interested are you in films?

This question provides a backbone to my production as it tells me how interested people are in films. If more people from varied age ranges were to answer this it would give me an idea on what age range to focus on and therefore how to structure my magazine. 100% of answers to this question were at the value 8 which tells me the people in this age range that answered this question were interested in films.

Q7 - What film magazine(s) do you read, if any?

The answers to this question provide adequate information on how popular film magazines are in different age ranges. This is effective in my research as it also tells me which age range to focus on, therefore how to structure my magazine. 100% of people answered 'None' for this question. This is significant because it tells me how big of an audience I would attract if I focused on that age range.

Q8 - How much on average do you spend on films per week?

As the responses for the cinema question were similar to this one, these answers could be predicted. Some answers may vary due to extraneous variables, for example people may buy DVDs to watch films or they may watch them online. 100% of people answered £0-£5. We know they don't visit the cinema so I expected these answers.

Q9 - Where would you rather watch a film?

This question may tell us why people don't like visiting the cinema. The results tell us two thirds of the participants prefer watching films at the cinema rather than at home. This could be significant because people may not want to spend money in order to go to the cinema, they may also not have the money to spend. These results may vary if varied age ranges took part in the questionnaire as people with jobs may visit the cinema more often as they will have money to spend. This also may be disproved as people with jobs may not have enough time to visit the cinema.

Q10 - Do you have a favourite director? If yes, please specify.

The issue stands with this question as there aren't enough responses to evaluate fully. A more mature audience may read film magazines as they may be interested in different things. If a more mature audience were to partake in the questionnaire then I think there would be more results. 100% of answers for this question were 'No.'

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